The Business of Growth / 7 lessons

Commercial control and priorities

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Look beyond the sales figure to contribution, capacity, cash and concentration.

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P05 / Commercial control and priorities

Why $1 million in sales does not establish business value

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A business making a million dollars in sales isn't automatically worth a million dollars. Revenue doesn't tell you the profit, debt, cash requirements or how dependent the business is on its owner. Start.

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P06 / Commercial control and priorities

Startup funding: options, obligations and trade-offs

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Funding can help a business grow, but every option has a cost or an obligation. Customer revenue, loans, investors and grants solve different problems. Work out what the money needs to achieve before.

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Work out where your business is getting stuck

The free Growth Diagnostic asks ten questions across acquisition, conversion, relationships, delivery and commercial control. It gives you an area to investigate and three things you can do next.

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