P01 / Commercial control and prioritiesOpen sample · complete lessonThe 80/20 rule can help you spot where results, costs and problems are concentrated. But don't assume the split will be exactly 80/20. Look at your own numbers and investigate what the pattern really.
P02 / Commercial control and prioritiesRead halfway · email unlocks the restOne per cent means different things in different business conversations. It might mean a small daily improvement or a participation pattern online. Before you act on the slogan, work out what is actually.
P03 / Commercial control and prioritiesRead halfway · email unlocks the restThirty per cent revenue growth sounds impressive. But what did it cost? If you doubled the workload, paid for expensive contractors and collected cash late, the headline number misses the point. Work out.
P04 / Commercial control and prioritiesRead halfway · email unlocks the restOne per cent equity could be a great offer or a poor one. It depends on what you own, what can dilute it, the business's prospects and what rights come with the shares. Don't judge it by the percentage.
P05 / Commercial control and prioritiesRead halfway · email unlocks the restA business making a million dollars in sales isn't automatically worth a million dollars. Revenue doesn't tell you the profit, debt, cash requirements or how dependent the business is on its owner. Start.
P06 / Commercial control and prioritiesRead halfway · email unlocks the restFunding can help a business grow, but every option has a cost or an obligation. Customer revenue, loans, investors and grants solve different problems. Work out what the money needs to achieve before.
P07 / Commercial control and prioritiesRead halfway · email unlocks the restIf losing your biggest customer would force you to restructure the business, that's worth understanding now. Measure the exposure, look at what the account really contributes and work out how to build.
Work out where your business is getting stuck
The free Growth Diagnostic asks ten questions across acquisition, conversion, relationships, delivery and commercial control. It gives you an area to investigate and three things you can do next.
One complete sample lesson in each stream is fully open. You can read the first half of every other lesson free. Enter your email at the halfway point to unlock the rest of that lesson, all exercises and quizzes, and the entire library. Ongoing marketing emails are optional.