01, Board & Advisory
Board & Advisory
Problem. Boards need commercial and growth judgement, not another report, from someone who has owned the number.
Approach. Independent board, advisory and non-executive contribution. Growth and commercial strategy, operating-model insight, and challenge on incentives, reporting and strategic trade-offs.
Deliverables. Board and committee contribution, growth and commercial review, strategic and risk challenge, a sharp sector lens.
Ideal client. Boards and founders who want operator judgement in the room.
02, Growth Operating Model Diagnostic
Growth Operating Model Diagnostic
Problem. You can feel growth is capped, but the real constraint isn't agreed, so effort goes everywhere at once.
Approach. A focused, paid diagnostic. I find the binding constraint, map the unit economics, and pressure-test where demand, capacity, conversion and fulfilment actually break.
Deliverables. Constraint map, economic model, the commercial truth behind the reporting, and a 90-day execution plan the team can ship.
Ideal client. Boards, founders and CEOs who want clarity before committing budget or headcount.
03, Fractional Growth Leadership
Fractional Growth Leadership
Problem. You need senior growth leadership now, but not yet a permanent executive hire.
Approach. Embedded, part-time growth leadership. I own the plan, coach the team, build the operating rhythm, and carry the target with you.
Deliverables. Ongoing strategy and execution, team coaching, board-ready reporting, and a model the team keeps running after I step back.
Ideal client. Scale-ups and PE-backed service businesses in a growth transition.
AI, partnerships, pricing, reporting and automation are tools inside the model, not separate engagements.
What I bring to a board
- Commercial judgement from someone who has carried the number
- Growth strategy grounded in execution risk, not slideware
- Operating-model insight across people, process, technology and capacity
- Challenge on incentives, reporting and strategic trade-offs
- Practical AI and productivity governance
- A strong sector lens across medicolegal, legal, insurance and service marketplaces
Not a fit if
- You want a generic sales trainer
- You want someone to run low-level business development admin
- You want AI theatre without operational change
- You're not ready to make trade-offs
- You want growth without fixing delivery capacity
Frequently asked questions
How do you engage? Most start with the paid diagnostic to find the binding constraint, then scope the build or a fractional engagement from there.
Do you only work in healthcare? No. The methods apply across service businesses, marketplaces and technology, anywhere demand, capacity, people and process need to scale together.
What size business? Scale-ups, mid-market firms and PE-backed portfolio companies.