
THE
BUSINESS
OF GROWTH.
More sales won't fix a broken business. Ideas, practical lessons and bigger thinking about what makes a business grow sustainably.
I’m Greg Freeman. I work across growth strategy, people, operations and technology. I also share straight-talking ideas for business owners through The Business of Growth and independent industry analysis through Without Prejudice.
From commercial growth to independent medicolegal commentary and professional learning, each project speaks to a different audience. What connects them is practical thinking, better questions and work that makes a difference.

More sales won't fix a broken business. Ideas, practical lessons and bigger thinking about what makes a business grow sustainably.
A written newsletter and podcast examining Australia's medicolegal industry, expert evidence, claims and the choices that shape outcomes.
Coming soonComplex professional knowledge, turned into practical capability. Loralis Academy is being developed for people and organisations working across claims, legal and medicolegal services.
Eleven practical AI lessons for people running a business: useful applications, risk, staff training, cost and the difference between an assistant and an agent.
Recent writing on expert evidence, clinical independence, AI and the systems behind medicolegal reports. Start with the latest published issue.
My work sits at the intersection of commercial growth, operations, people, partnerships and technology. That experience shapes the way I build, write and speak: useful thinking, tested against what actually happens in a business.

Questions about advisory work, speaking, collaborations or one of the projects? Get in touch.