About

I build growth engines, not slide decks.

I've spent my career inside service businesses, owning the numbers, hiring the teams, fixing the process and carrying the target. That's the lens I bring: commercial, outcome-driven, and allergic to strategy that never survives contact with operations.

Why I do this

I aim to see what matters before others do, and to leave people, organisations and systems stronger than I found them.

Understand deeply. Think clearly. Challenge organisations to think differently, and make the people around me better. That's the whole job.

The story

Greg Freeman at a MEDirect industry event
Speaking at an industry event.

My work sits at the intersection of three things most advisors keep separate: growth, the operating model that has to deliver it, and the technology that decides whether you scale linearly or not.

I currently lead growth and partnerships for a medicolegal reporting business, a supply-constrained, admin-heavy market where the constraint isn't demand, it's expert capacity and operational friction. That work shapes how I think: find the real bottleneck, build the engine around it, and scale volume without scaling headcount in lockstep.

Strategy is cheap. The operating model is where growth lives or dies.

How I approach strategy

I start with constraints, not ambitions. Every business has one binding constraint at a time, supply, conversion, admin capacity, pricing. Lift the wrong one and nothing moves. The job is to find the one that actually caps revenue, then redesign people, process and automation around it.

What makes me different

Most consultants sell frameworks. I've run the P&L. I bias hard toward action, I anchor everything to bookings and revenue, and I'd rather ship a 70% answer this quarter than a perfect one next year.

What drives me

I'm a builder, of people, systems, trust and ideas. I read across disciplines because the best answers usually come from connecting things other people keep separate, and I'm happiest developing operators who go on to outgrow me. I'm not chasing the busiest seat in the room. I'm trying to be the one who sees what matters before everyone else does, and who leaves every organisation, team and person stronger than I found them.

Curiosity is a competitive advantage. Judgement is the product.
Let's talk

If that's the kind of thinking you want in your corner.

Board advisory, fractional growth leadership, or a single conversation to pressure-test the problem in front of you.

Start a conversation

Track record

Career.

Now2025 →

Head of Growth & Partnerships, MEDirect

Medicolegal2024–2025

General Manager, Index Medicolegal

Medicolegal2022–2024

Client Partnership Manager, Lex Medicus

Travel · Tech2014–2022

Market Manager, Expedia Group (AU & NZ)

FMCG2013–2014

Foodservice Sales Manager, Dairyworks

15+ years across medicolegal, travel, technology and FMCG, in growth, partnerships and commercial leadership.

Work with me

Have a growth problem worth solving?

Bring me the constraint. I'll bring the plan to lift it.

Book a conversation