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Attract suitable customers with an offer they understand and evidence they can trust.
Explore the complete libraryMore enquiries sound great, until your team spends the week quoting work that will never suit the business. Start by working out who your best-fit customers are, what they need and how they find you..
If a customer lands on your website and can't tell who you help or what problem you solve, more advertising will just send more people to the same confusion. Get the message and offer right before you.
Marketing isn't just promotion. The product, price and way a customer buys can be the reason your campaign isn't converting. The four Ps and four Cs are useful checks, but you still need to talk to.
The 80/20 rule is a question, not a promise. Which activities bring the customers you actually want, and what do they cost? Pull the last few weeks of results apart before deciding where the next.
A customer doesn't owe you a sale after seeing seven posts or receiving seven emails. The so-called rule of seven can remind you that trust takes time. It cannot tell you when a real person is ready to.
The 40-40-20 rule puts attention on the audience, the offer and the creative. It's a useful reminder that a great-looking campaign can still fail if it's shown to the wrong people or promises something.
Not all marketing produces a sale today. Some of it helps people remember and trust you later. The 60/40 idea is about balancing those jobs, not blindly putting exactly 60% of every small-business budget.
Ask three marketers what the 3-3-3 rule means and you may get different answers. Before anyone turns it into a target, agree on the version, the customer behaviour it's meant to improve and whether it.
If you're commenting on other people's posts just to hit a 5-3-1 target, you're missing the point. Use the rule, if at all, to prompt genuine participation and relevant content, not a daily tally of.
'The big four' isn't one agreed marketing framework. It can mean the four Ps, groups of channels or even major agencies. Don't build a plan around a label until you know what the speaker means by it.
My first marketing question is simple: why would the right customer care about this offer now? Get that answer clear before choosing a platform, writing a headline or arguing about how many times a week.
Your competitor could copy the words on your website tomorrow. What's left that gives a customer a reason to choose you? Real differentiation sits in the customers you understand, the problems you solve.
The free Growth Diagnostic asks ten questions across acquisition, conversion, relationships, delivery and commercial control. It gives you an area to investigate and three things you can do next.
One complete sample lesson in each stream is fully open. You can read the first half of every other lesson free. Enter your email at the halfway point to unlock the rest of that lesson, all exercises and quizzes, and the entire library. Ongoing marketing emails are optional.