Conversion and selling / Lesson C13

The three Ps in business and sales: definitions and differences

The best-known three Ps in business are People, Process and Product, Marcus Lemonis's named framework. Sales versions vary, and this lesson's sales prompt is Prepare, Probe, Propose. Use whichever version helps you find the real issue. Blaming a person won't fix a broken process or an offer customers don't want.

By the end, you should be able to

  • Tell the difference between business and sales versions
  • Diagnose a people-process-product mismatch
  • Write a practical improvement without blaming the wrong cause

Start with attribution

Marcus Lemonis explicitly presents People, Process and Product as his three-P business philosophy. That is a useful named reference. It is not the same as every three-P sales mnemonic, nor does it replace customer, cash and market analysis.

When someone proposes a three-P model, ask what each term means, where the model comes from and what decision it helps. Do not assume a familiar acronym carries a universal definition.

People: capability, authority and workload

Ask whether the right capabilities are available, responsibilities are clear and people have authority to perform the work. A skill gap is different from a missing approval, an impossible workload or conflicting priorities.

Avoid interpreting every delivery issue as a people problem. If competent staff repeatedly wait for the same information, training may not be the first intervention. Review the process that gives them the work.

Process: how the promise becomes an outcome

Map the steps, required inputs, handovers and decision points. A process should help someone act reliably, not merely create a document. Ask what happens when an input is missing, a deadline changes or an exception occurs.

The most useful process detail is often the transition between people. Who confirms readiness? Who communicates a change? What makes a task complete? If those answers are vague, the customer may experience the gap.

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