/* ============================================================
   Greg Freeman, "Boutique Advisory" design system
   Cream · forest green (bold but selective) · brass · Fraunces serif
   ============================================================ */
:root{
  --cream:#f4eee2; --cream-2:#ece3d2; --surface:#fbf8f0;
  --ink:#23211c; --forest:#1f3d2d; --forest-d:#172e21; --forest-dd:#112318;
  --brass:#9c7c3c; --brass-l:#c7a85f; --mut:#6f6a5d; --line:#ddd3c0; --line-2:#c8bca3;
  --pale:#dfe5d6;          /* pale green highlight */
  --on-dark:#e7e2d4;       /* body text on forest */
  --on-dark-mut:#b9c2ad;   /* muted text on forest */
  /* legacy aliases so existing markup keeps working */
  --bg:var(--cream); --bg-2:var(--cream-2); --green:var(--forest); --green-d:var(--forest-d);
  --green-dd:var(--forest-dd); --moss:var(--brass); --sage:var(--brass-l); --sage-soft:var(--pale);
  --disp:"Fraunces",Georgia,serif; --sans:"Inter",-apple-system,BlinkMacSystemFont,sans-serif; --mono:"Inter",sans-serif;
  --maxw:1180px; --read:720px; --r:8px;
  --h1:clamp(2.5rem,1.6rem+4vw,5rem);
  --h2:clamp(1.9rem,1.4rem+2vw,3rem);
  --h3:clamp(1.25rem,1.05rem+0.7vw,1.6rem);
  --lg:clamp(1.08rem,1rem+0.4vw,1.3rem);
}
*,*::before,*::after{margin:0;box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{animation:none!important;transition-duration:.001ms!important}}
body{font-family:var(--sans);color:var(--ink);background:var(--cream);font-size:1.05rem;line-height:1.62;-webkit-font-smoothing:antialiased}
a{color:var(--forest);text-decoration:none}
img{max-width:100%;display:block;height:auto}
:focus-visible{outline:2px solid var(--brass);outline-offset:3px;border-radius:2px}
h1,h2,h3,h4{font-family:var(--disp);font-weight:500;line-height:1.05;letter-spacing:-0.02em}
.wrap{width:min(100% - 2.4rem,var(--maxw));margin-inline:auto}
.read{width:min(100% - 2.4rem,var(--read));margin-inline:auto}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:.6rem 1rem;z-index:200}.skip:focus{left:0}

.eyebrow,.mono{font-family:var(--sans);font-weight:600;font-size:.72rem;letter-spacing:.2em;text-transform:uppercase;color:var(--brass)}
.eyebrow{display:inline-flex;gap:.65rem;align-items:center}
.eyebrow::before{content:"";width:1.5rem;height:2px;background:var(--brass)}
.hl{font-style:italic;color:var(--brass);font-weight:inherit}
h1 em,h2 em,h3 em,.big em,.hl{font-style:italic;color:var(--brass)}
.kicker{font-family:var(--sans);font-size:.78rem;letter-spacing:.06em;color:var(--mut)}

/* registration ticks */
.frame{position:relative}
.tick{position:absolute;width:13px;height:13px;border:1.5px solid var(--brass);z-index:2}
.tl{top:-6px;left:-6px;border-right:0;border-bottom:0}.tr{top:-6px;right:-6px;border-left:0;border-bottom:0}
.bl{bottom:-6px;left:-6px;border-right:0;border-top:0}.br{bottom:-6px;right:-6px;border-left:0;border-top:0}

/* header */
.hd{position:sticky;top:0;z-index:100;background:rgba(244,238,226,.88);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;padding-block:1rem;gap:1rem}
.brand{font-family:var(--disp);font-weight:600;font-size:1.32rem;color:var(--ink);letter-spacing:-0.02em;display:flex;align-items:center;gap:.5rem}
.brand .sq{width:.55rem;height:.55rem;background:var(--brass);display:inline-block;transform:rotate(45deg)}
.nav ul{display:flex;align-items:center;gap:1.7rem;list-style:none}
.nav a:not(.btn){font-size:.82rem;font-weight:500;letter-spacing:.04em;color:var(--ink);text-transform:uppercase}
.nav a:not(.btn):hover{color:var(--brass)}
.nav a[aria-current="page"]{color:var(--brass)}
.btn{display:inline-flex;align-items:center;gap:.5rem;font-weight:600;font-size:.8rem;letter-spacing:.04em;text-transform:uppercase;padding:.72rem 1.25rem;border-radius:2px;background:var(--forest);color:var(--cream);border:1.5px solid var(--forest);cursor:pointer;transition:.16s}
.btn:hover{background:var(--forest-d);border-color:var(--forest-d)}
.btn .a{transition:transform .18s}.btn:hover .a{transform:translateX(3px)}
.btn--ghost{background:transparent;color:var(--ink);border-color:var(--line-2)}.btn--ghost:hover{background:var(--ink);color:var(--cream);border-color:var(--ink)}
.btn--light{background:var(--cream);color:var(--forest-d);border-color:var(--cream)}.btn--light:hover{background:var(--brass-l);border-color:var(--brass-l);color:var(--forest-dd)}
.btn--linelight{background:transparent;color:var(--cream);border-color:rgba(244,238,226,.55)}.btn--linelight:hover{background:var(--cream);color:var(--forest-d);border-color:var(--cream)}
.btn--brass{background:var(--brass);color:var(--forest-dd);border-color:var(--brass)}.btn--brass:hover{background:var(--brass-l);border-color:var(--brass-l);color:var(--forest-dd)}
.tog{display:none;background:none;border:1.5px solid var(--line-2);border-radius:2px;padding:.5rem .7rem;font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;cursor:pointer;font-weight:600}
@media (max-width:900px){.tog{display:inline-block}
  .nav ul{position:absolute;inset:100% 0 auto 0;flex-direction:column;align-items:flex-start;gap:0;background:var(--cream);border-bottom:1px solid var(--line);padding:.3rem 1.2rem 1.1rem;opacity:0;transform:translateY(-8px);pointer-events:none;transition:.2s}
  .nav ul.open{opacity:1;transform:none;pointer-events:auto}
  .nav ul li{width:100%;border-bottom:1px solid var(--line)}.nav ul a{display:block;padding:.85rem 0;font-size:.9rem}.nav .btn{margin-top:.7rem}}

.section{padding-block:clamp(3.4rem,7vw,6.5rem)}
.tight{padding-block:clamp(2.6rem,5vw,4.4rem)}
.reveal{opacity:0;transform:translateY(16px);transition:opacity .7s,transform .7s}.reveal.in{opacity:1;transform:none}
.crumb{font-family:var(--sans);font-size:.74rem;color:var(--mut);letter-spacing:.06em;padding-top:1.4rem;text-transform:uppercase}
.crumb a{color:var(--mut)}.crumb a:hover{color:var(--forest)}
.lead-block{max-width:62ch}

/* ===== HERO, bold forest colour block on cream ===== */
.hero{padding-block:clamp(2rem,4vw,3.4rem) clamp(1.5rem,3vw,2.4rem)}
.hero-block{position:relative;overflow:hidden;background:var(--forest);color:var(--on-dark);border-radius:14px;padding:clamp(2rem,4.5vw,3.6rem);display:grid;grid-template-columns:1.15fr .85fr;gap:clamp(1.6rem,4vw,3.4rem);align-items:center}
.hero-block::after{content:"";position:absolute;right:-90px;top:-90px;width:300px;height:300px;border:2px solid rgba(199,168,95,.3);border-radius:50%;pointer-events:none}
.hero-copy{position:relative;z-index:1}
.hero-block .eyebrow{color:var(--brass-l)}.hero-block .eyebrow::before{background:var(--brass-l)}
.hero-block h1{font-size:var(--h1);color:var(--cream);margin-block:1.2rem 1.3rem}
.hero-block h1 em{font-style:italic;color:var(--brass-l)}
.hero-block .lede{font-size:var(--lg);color:var(--on-dark-mut);max-width:42ch;line-height:1.5}
.hero-cta{display:flex;flex-wrap:wrap;gap:.7rem;margin-top:1.9rem}
@media (max-width:860px){.hero-block{grid-template-columns:1fr}}

/* portrait */
.portrait{border:1.5px solid var(--brass);border-radius:var(--r);overflow:hidden;background:var(--surface)}
.portrait img{width:100%;display:block;aspect-ratio:1/1;object-fit:cover}
.portrait figcaption{font-family:var(--sans);font-size:.72rem;color:var(--on-dark-mut);padding:.7rem .9rem;background:var(--forest-d);text-transform:uppercase;letter-spacing:.06em;display:flex;justify-content:space-between;align-items:center;gap:.5rem}
.portrait--hero{position:relative;z-index:1}
.figure{border:1px solid var(--line);border-radius:var(--r);overflow:hidden;margin-block:1.8rem;max-width:520px;background:var(--surface)}
.figure img{width:100%;display:block}
.figure figcaption{font-family:var(--sans);font-size:.72rem;color:var(--mut);padding:.7rem .9rem;background:var(--cream-2);letter-spacing:.04em}
.authrow{display:flex;gap:1rem;align-items:center}
.authrow img{width:60px;height:60px;border-radius:50%;object-fit:cover;border:1.5px solid var(--brass);flex:0 0 auto}

/* page header (interior) */
.phead h1{font-size:var(--h1);margin-top:1.1rem;max-width:20ch}
.phead .lede{font-size:var(--lg);color:var(--mut);margin-top:1.3rem;max-width:50ch}

/* proof strip on cream */
.proof{border-block:1px solid var(--line);background:var(--cream-2)}
.proof-grid{display:grid;grid-template-columns:repeat(4,1fr)}
.proof .cell{padding:clamp(1.4rem,2.5vw,2rem) 1.2rem;border-right:1px solid var(--line)}
.proof .cell:last-child{border-right:0}
.proof .pv{font-family:var(--disp);font-weight:500;font-size:clamp(1.8rem,1.3rem+1.6vw,2.7rem);line-height:1;color:var(--forest);letter-spacing:-0.02em}
.proof .pk{font-weight:600;font-size:.8rem;letter-spacing:.06em;text-transform:uppercase;color:var(--ink);margin-top:.6rem}
.proof .ps{font-size:.74rem;color:var(--mut);margin-top:.3rem}
@media (max-width:760px){.proof-grid{grid-template-columns:1fr 1fr}.proof .cell:nth-child(2){border-right:0}.proof .cell:nth-child(1),.proof .cell:nth-child(2){border-bottom:1px solid var(--line)}}
@media (max-width:420px){.proof-grid{grid-template-columns:1fr}.proof .cell{border-right:0;border-bottom:1px solid var(--line)}}

/* thesis, cream, text-forward (kept off-green on purpose) */
.thesis{background:var(--cream-2)}
.thesis .eyebrow{color:var(--brass)}
.thesis .big{font-family:var(--disp);font-weight:500;font-size:var(--h2);line-height:1.12;letter-spacing:-0.02em;max-width:22ch;margin-top:1.2rem;color:var(--ink)}
.thesis .big .hl{font-style:italic;color:var(--brass);background:none;box-shadow:none}
.thesis .sub{color:var(--mut);font-size:var(--lg);margin-top:1.4rem;max-width:54ch}

.sec-head{max-width:62ch;margin-bottom:clamp(1.8rem,3.5vw,2.8rem)}
.sec-head h2{font-size:var(--h2);margin-top:.7rem}
.sec-head p{color:var(--mut);font-size:var(--lg);margin-top:.8rem;line-height:1.5}

/* cards */
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:1.1rem}
.cards--2{grid-template-columns:repeat(2,1fr)}
.card{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:1.7rem;display:flex;flex-direction:column;gap:.55rem;transition:.22s;position:relative;overflow:hidden}
.card:hover{border-color:var(--brass);transform:translateY(-3px);box-shadow:0 18px 40px -28px rgba(31,61,45,.5)}
.card .n{font-weight:600;font-size:.74rem;letter-spacing:.08em;text-transform:uppercase;color:var(--brass)}
.card h3{font-size:var(--h3);margin-top:.2rem}
.card p{color:var(--mut);font-size:.98rem;flex-grow:1}
.card .more{font-weight:600;font-size:.74rem;text-transform:uppercase;letter-spacing:.06em;color:var(--brass)}
.card .more .a{display:inline-block;transition:transform .18s}.card:hover .more .a{transform:translateX(3px)}
.card::after{content:"";position:absolute;left:0;bottom:0;height:3px;width:0;background:var(--brass);transition:width .25s}
.card:hover::after{width:100%}
.ladder .tier{font-weight:600;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--brass)}
.ladder .price{font-family:var(--disp);font-style:italic;font-size:1.05rem;color:var(--forest);margin-top:.15rem}
.ladder .who{font-size:.72rem;color:var(--mut);text-transform:uppercase;letter-spacing:.06em;margin-top:.5rem}
.ladder-line{font-family:var(--disp);font-style:italic;font-size:1.15rem;color:var(--mut);margin-bottom:1.4rem}
@media (max-width:820px){.cards,.cards--2{grid-template-columns:1fr}}

/* posts */
.posts{border-top:1px solid var(--line)}
.post{display:grid;grid-template-columns:9rem 1fr auto;gap:1.4rem;padding-block:1.5rem;border-bottom:1px solid var(--line);align-items:center}
.post .meta{font-size:.76rem;color:var(--mut);line-height:1.8;letter-spacing:.03em}
.post .meta .cat{color:var(--brass);display:block;text-transform:uppercase;letter-spacing:.08em;font-weight:600}
.post h3{font-size:var(--h3);font-weight:500}
.post h3 a{color:var(--ink)}.post:hover h3 a{color:var(--brass)}
.post .desc{color:var(--mut);font-size:.95rem;margin-top:.35rem;max-width:60ch}
.post .go{color:var(--line-2);font-size:1.3rem;transition:.18s}.post:hover .go{color:var(--brass);transform:translateX(3px)}
@media (max-width:680px){.post{grid-template-columns:1fr;gap:.35rem}.post .go{display:none}}

/* chips */
.chips{display:flex;flex-wrap:wrap;gap:.5rem}
.chip{font-size:.72rem;letter-spacing:.05em;text-transform:uppercase;font-weight:600;color:var(--forest);border:1px solid var(--line-2);border-radius:99px;padding:.32rem .8rem;background:var(--surface)}
.chip[aria-pressed="true"]{background:var(--forest);color:var(--cream);border-color:var(--forest)}

/* case / track record, cream card with brass edge (keeps green selective) */
.case{background:var(--cream)}
.case-box{background:var(--surface);border:1px solid var(--line);border-top:4px solid var(--brass);border-radius:var(--r);padding:clamp(1.9rem,4vw,3rem);position:relative}
.case-box .eyebrow{color:var(--brass)}
.case-box h2{color:var(--ink);font-size:var(--h2);margin-top:.7rem;max-width:24ch}
.case-box .sub{color:var(--mut);margin-top:.9rem;max-width:60ch;font-size:var(--lg)}
.metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:1.4rem;margin-top:2.2rem;border-top:1px solid var(--line);padding-top:2rem}
.metrics .v{font-family:var(--disp);font-weight:500;font-size:clamp(2.3rem,1.7rem+2.2vw,3.4rem);line-height:1;color:var(--forest);letter-spacing:-0.02em}
.metrics .v em{color:var(--brass);font-style:normal}
.metrics .k{font-size:.76rem;color:var(--mut);margin-top:.5rem;text-transform:uppercase;letter-spacing:.05em}
@media (max-width:640px){.metrics{grid-template-columns:1fr;gap:1.3rem}}
.tick[style]{}

/* prose / articles */
.prose{font-size:var(--lg);line-height:1.75;color:#36332b}
.prose>*+*{margin-top:1.3rem}
.prose h2{font-family:var(--disp);font-size:var(--h2);color:var(--ink);margin-top:2.6rem;font-weight:500}
.prose h3{font-family:var(--disp);font-size:var(--h3);color:var(--ink);margin-top:2rem;font-weight:500}
.prose p{max-width:68ch}
.prose ul,.prose ol{padding-left:1.3rem;max-width:66ch}.prose li+li{margin-top:.5rem}
.prose a{text-decoration:underline;text-underline-offset:3px;text-decoration-color:var(--brass);text-decoration-thickness:2px}
.prose strong{color:var(--ink);font-weight:600}
.pull{font-family:var(--disp);font-style:italic;font-weight:400;font-size:var(--h3);line-height:1.3;color:var(--forest);border-left:3px solid var(--brass);padding-left:1.3rem;margin-block:2.2rem;max-width:30ch}
.prose blockquote{border-left:3px solid var(--line-2);padding-left:1.2rem;color:var(--mut);font-style:italic}
.footnotes{font-size:.85rem;color:var(--mut);border-top:1px solid var(--line);margin-top:2.6rem;padding-top:1.4rem;line-height:1.7}
.footnotes a{color:var(--forest)}
.toc{border:1px solid var(--line);border-left:4px solid var(--brass);border-radius:var(--r);background:var(--surface);padding:1.3rem 1.5rem;font-size:.92rem}
.toc strong{font-family:var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--brass);font-weight:600;font-size:.7rem;display:block;margin-bottom:.7rem}
.toc ol{list-style:none;padding:0;display:flex;flex-direction:column;gap:.5rem;counter-reset:t}
.toc li{counter-increment:t}.toc a{color:var(--mut)}.toc a::before{content:"0" counter(t) "  ";color:var(--brass);font-weight:600}
.toc a:hover{color:var(--forest)}

/* share + author */
.share{display:flex;flex-wrap:wrap;gap:.5rem;align-items:center;margin-top:2.4rem}
.author{border:1px solid var(--line);border-left:4px solid var(--brass);border-radius:var(--r);background:var(--surface);padding:1.5rem;margin-top:2.2rem}
.author h3{font-size:var(--h3)}
.author p{color:var(--mut);font-size:.96rem;margin-top:.5rem}

/* forms */
.form{display:grid;gap:1.1rem;max-width:560px}
.field{display:grid;gap:.4rem}
.field label{font-weight:600;font-size:.72rem;letter-spacing:.06em;color:var(--brass);text-transform:uppercase}
.field input,.field textarea,.field select{padding:.8rem 1rem;border:1.5px solid var(--line-2);border-radius:2px;background:var(--surface);font-family:var(--sans);font-size:1rem;color:var(--ink)}
.field textarea{min-height:140px;resize:vertical}
.field input:focus,.field textarea:focus,.field select:focus{border-color:var(--forest);outline:none}
.split{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:start}
@media (max-width:820px){.split{grid-template-columns:1fr;gap:2rem}}
.box-dashed{border:1px dashed var(--line-2);border-radius:var(--r);padding:1.4rem}

/* newsletter, forest block (the second green moment) */
.nl{background:var(--forest);border-radius:var(--r);padding:clamp(2rem,5vw,3.4rem);color:var(--on-dark);position:relative;overflow:hidden}
.nl::after{content:"";position:absolute;left:-70px;bottom:-70px;width:220px;height:220px;border:2px solid rgba(199,168,95,.28);border-radius:50%}
.nl .eyebrow{color:var(--brass-l)}.nl .eyebrow::before{background:var(--brass-l)}
.nl h2{color:var(--cream);font-size:var(--h2);margin-top:.7rem;max-width:18ch;position:relative}
.nl p{color:var(--on-dark-mut);margin-top:.8rem;max-width:48ch;position:relative}
.signup{display:flex;gap:.6rem;margin-top:1.7rem;flex-wrap:wrap;max-width:460px;position:relative}
.signup input{flex:1 1 220px;padding:.8rem 1rem;border-radius:2px;border:1.5px solid var(--forest-d);background:var(--forest-d);color:var(--cream);font-family:var(--sans);font-size:1rem}
.signup input::placeholder{color:#8fa092}

/* footer */
.ft{background:var(--forest-dd);color:var(--on-dark-mut);padding-block:clamp(2.8rem,6vw,4.2rem) 1.8rem;margin-top:clamp(3.4rem,7vw,6.5rem);border-top:3px solid var(--brass)}
.ft-grid{display:grid;grid-template-columns:1.6fr repeat(3,1fr);gap:2rem}
.ft h4{font-weight:600;font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;color:var(--brass-l);margin-bottom:1rem}
.ft ul{list-style:none;padding:0;display:flex;flex-direction:column;gap:.55rem}
.ft a{color:var(--on-dark-mut);font-size:.88rem}.ft a:hover{color:var(--cream)}
.ft .brand{color:var(--cream)}.ft .brand .sq{background:var(--brass-l)}
.ft-note{color:#8fa092;font-size:.88rem}
.ft-bottom{border-top:1px solid rgba(255,255,255,.12);margin-top:2.2rem;padding-top:1.4rem;display:flex;justify-content:space-between;flex-wrap:wrap;gap:1rem;font-size:.74rem;color:#8fa092;text-transform:uppercase;letter-spacing:.06em}
@media (max-width:820px){.ft-grid{grid-template-columns:1fr 1fr}}@media (max-width:520px){.ft-grid{grid-template-columns:1fr}}

/* exp strip */
.exp{border-block:1px solid var(--line);background:var(--cream-2)}
.exp .wrap{display:flex;flex-wrap:wrap;gap:.6rem 1rem;padding-block:1.2rem;align-items:baseline}
.exp .lbl{font-weight:600;font-size:.7rem;text-transform:uppercase;letter-spacing:.16em;color:var(--brass);margin-right:.6rem}
.exp .item{font-family:var(--disp);font-weight:500;font-size:1.05rem;color:var(--ink)}
.exp .sep{color:var(--line-2)}.exp .ph{font-size:.72rem;color:var(--mut)}

/* spec card (legacy, unused on home now) */
.spec{border:1.5px solid var(--ink);border-radius:var(--r);background:var(--surface);overflow:hidden}
.spec .sh{display:flex;justify-content:space-between;align-items:center;background:var(--forest);color:var(--brass-l);padding:.6rem .9rem;font-size:.72rem;letter-spacing:.08em;text-transform:uppercase;font-weight:600}
.spec .sh .d{width:.5rem;height:.5rem;background:var(--brass-l);border-radius:50%}
.spec .row{display:grid;grid-template-columns:auto 1fr;gap:1rem;padding:.7rem .9rem;border-top:1px solid var(--line);font-size:.92rem}
.spec .row:first-of-type{border-top:0}
.spec .k{font-size:.72rem;text-transform:uppercase;letter-spacing:.06em;color:var(--brass);align-self:center;font-weight:600}
.spec .v{font-weight:500;text-align:right}.spec .v em{font-style:normal;color:var(--forest)}

/* reading progress */
.progress{position:fixed;top:0;left:0;height:3px;width:0;background:var(--brass);z-index:150;transition:width .1s linear}

/* AI in Business feature on The Business of Growth */
.bog-ai-feature{background:#17392e;color:#f6f4e8}
.bog-ai-feature-inner{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(220px,.75fr);align-items:center;gap:3rem}
.bog-ai-feature .growth-head{max-width:17ch;margin:.65rem 0 1rem;color:#f6f4e8}
.bog-ai-feature p{max-width:70ch;line-height:1.7;color:#e2ebe2}
.bog-ai-feature-points{border-top:1px solid #718d77}
.bog-ai-feature-points p{margin:0;padding:1rem 0;border-bottom:1px solid #718d77;color:#e2ebe2}
.bog-ai-feature-points strong{color:#d1b77a;margin-right:.8rem}
@media(max-width:760px){.bog-ai-feature-inner{grid-template-columns:1fr;gap:1.2rem}.bog-ai-feature .growth-head{max-width:95%}}